Henric Aryee
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Aftonbladet

For the last 5 years I have been Art director for Aftonbladet Plus, one of the worlds largest online news subscription services.

Graphic Identity: Aftonbladet Plus

Graphic Identity: Aftonbladet Plus

Responsible for designing and updating the graphical guidelines for marketing Aftonbladet Plus. This is applied on all channels from digital, print, TV.

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UX & Design: Aftonbladet Plus

UX & Design: Aftonbladet Plus

These were created in preparation for a total redesign of the page for Plus customers. The goal of this project is to more effectively promote content discovery, and thereby increase retention and reduce churn.

AB testing

AB testing

Different layouts for A/B testing the mobile version of Aftonbladet’s sales page.

Aftonbladet Plus: Content discovery

Aftonbladet Plus: Content discovery

Design for a page showing the latest and greatest articles produced by the journalists at Aftonbladet Plus

Facebook advertizing: Download Aftonbladet's app

Facebook advertizing: Download Aftonbladet's app

We recently produced a series of targeted Facebook ads to encourage downloads of the app

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App of the day

App of the day

Graphics for when Aftonbladet was featured as App of the day on the Appstore

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