
Aftonbladet
For the last 5 years I have been Art director for Aftonbladet Plus, one of the worlds largest online news subscription services.

Graphic Identity: Aftonbladet Plus
Responsible for designing and updating the graphical guidelines for marketing Aftonbladet Plus. This is applied on all channels from digital, print, TV.


UX & Design: Aftonbladet Plus
These were created in preparation for a total redesign of the page for Plus customers. The goal of this project is to more effectively promote content discovery, and thereby increase retention and reduce churn.

AB testing
Different layouts for A/B testing the mobile version of Aftonbladet’s sales page.

Aftonbladet Plus: Content discovery
Design for a page showing the latest and greatest articles produced by the journalists at Aftonbladet Plus

Facebook advertizing: Download Aftonbladet's app
We recently produced a series of targeted Facebook ads to encourage downloads of the app



App of the day
Graphics for when Aftonbladet was featured as App of the day on the Appstore


